Bio

Rodney Noriega is a sales intelligence and business strategy professional in the SaaS, eCommerce, and construction industries. With his business development and entrepreneurial expertise, he has helped drive the acquisition of a local Canadian tech startup to a global multi-billion dollar company. His key focus areas include customer discovery, sales funnel development, competitive analysis, and product growth. He is also a top performing sales professional, being a key contributor in high performing sales teams. Through his collective professional experience, the insights he can share for new tech entrepreneurs is to always be learning, always be testing, and always be willing to iterate. Iteration is done by being in-tune with the nuances of the product and the market, specifically how users engage with your product. Don't just build a product to monetize. Rather, build a truly engaging product that people will love, and the sales will take care of itself.