Case Study - |

Tailwind helps small and mid-sized trucking companies and freight brokerages to control the chaos of running a freight business – managing trucks and drivers, compliance, tracking, dispatching, administration and more. Thousands of smaller and family-run operations have used Tailwind to improve their cash-flow, profitability, and better compete with the big players in the market. We provide a supported and comprehensive, ‘all-in-one’ trucking software, freight broker software, or freight broker + carrier software system for as little as $69 a month.

Tailwind's Ideal Customers are smart and agile logistics players. While they work with both trucking companies and freight brokerages, it's those that do both that Tailwind is a real fit for. Tailwind's ideal customer has between 10-50 trucks and 3-30 brokers.

How has impacted our business

Prior to working with stable, Tailwind’s lead follow-up process was incomplete. The company's in-house sales team would only rely on leads coming in from digital marketing sources (ie: SEO, Adwords, review sites), and they would only have time to follow up with leads over the first month of them coming in, but then pretty much leave them alone if they didn’t convert within that time. ‘Nurturing’ would take place with newsletters and webinars. They were actively looking at solutions to drive re-engagement with their existing database of inbound leads that hadn't yet converted.

I'd definitely recommend stable to anyone looking for an effective sales team that can mobilize quickly.

B. Zaytsoff

Marketing Manager

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